Connecting The Beauty Ecosystem
FUTURE50 brings together a high-promise collection of the brands to know and watch as they come to define the beauty landscape today and tomorrow. Selected by the insights and editorial team at BeautyMatter, FUTURE50 brands are the new beauty trailblazers.

FUTURE50 connects these brands with smart money, outstanding technologies, state-of-the-art suppliers, and strategic partners to pathways for next stage expansion.

With a thoughtful blend of intimate networking opportunities, content critical to understanding the market today, and direct connections designed to take brands and stakeholders to the next level, FUTURE50 will be a dynamic gathering and catalyst that imagines what is to come and concretizes the future.
FUTURE50 - Spring 2024, New York, NY

The modern consumer's path to purchase is anything but linear. It's driven by shrinking attention spans and soaring expectations across more channels than ever. The interconnectedness of the commerce ecosystem and the demand to deliver a seamless omnichannel experience at every touch point can make the creation and execution of compelling strategies a challenge. As the retail landscape evolves at an unprecedented pace, we'll share insights on how brands are improving customer reach, driving richer engagement, and delivering growth in this new era of consumer connection.

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The Future of Beauty
The BeautyMatter NEXT Summit is an immersive experience tackling real time issues on the mind of industry leaders, as well as contemplating what’s next in beauty. Join us for forward-thinking conversations with big thinkers and industry leaders, unique content experiences and unparalleled networking opportunities.

NEXT Awards + Summit - Fall 2024, Los Angeles, CA

October 26, 2023 / Los Angeles, CA
Deep Dive: The Middle East Beauty Opportunity
Beauty’s international growth playbook of the past decade needs a refresh. Scanning the globe for the next market opportunity, many beauty brands are looking toward the Middle East. Change is in the air in the region as consumers redefine beauty ideals mixing the traditional and contemporary, raising the bar for how brands behave. We will take a deep dive into understanding the nuances of the beauty landscape in the Middle East to surface the opportunities in the emerging market.

Space is limited, first priority is given to BeautyMatter Members and British Beauty Council Patrons.

Thursday, September 28, 2023
London Summit (SOLD OUT)
Decoding The China Beauty Market
As China transitions from a zero-Covid policy, there is light at the end of the tunnel to finally move past the pandemic-induced uncertainty. Navigating the market will require foreign brands to have the agility to navigate political, business, and cultural shifts as the second-largest consumer beauty market in the world reopens. We will take a deep dive into understanding the nuances of the current China beauty landscape to surface the immense opportunities in a maturing market with perhaps the most sophisticated consumers in the world.